Project: Environmental Impact initiative 2019
Thanks to 4th of July festivities, July 5th is perennially the dirtiest day of the year on the beach. It’s a big, ugly, recurring problem.
The solution? 5 posts, 5 facts, 5 works of art built from beach trash, and 5-dollar donation to the Surfrider Better Beach Alliance for every share on social media.
over 196,000 likes
over 2,600 reposts in-feed
over $13,000 in post-attributed donations
reposted by Surfer Magazine, Mick Fanning and Rob Machado
None of it would have been possible without a driven and resourceful internal team at Reef.
Learn more here.