Client: Reef
Project: Environmental Impact initiative 2019

#RestoreYourShore


Thanks to 4th of July festivities, July 5th is perennially the dirtiest day of the year on the beach. It’s a big, ugly, recurring problem.

The solution? 5 posts, 5 facts, 5 works of art built from beach trash, and 5-dollar donation to the Surfrider Better Beach Alliance for every share on social media.

First post - June 25th

First post - June 25th

Second post - June 28th

Second post - June 28th

Third post - July 1st

Third post - July 1st

Fourth post - July 3rd

Fourth post - July 3rd

Fifth post - July 5th

Fifth post - July 5th

Results:

  • over 196,000 likes

  • over 2,600 reposts in-feed

  • over $13,000 in post-attributed donations

  • reposted by Surfer Magazine, Mick Fanning and Rob Machado

None of it would have been possible without a driven and resourceful internal team at Reef.

Learn more here.