Client: Reef
Project: 2019 Brand + Product campaign

Beach Freely 2.0 hones in on Reef’s roots in surf culture, the unique character of their ambassadors, and the beach’s unlimited potential for play, all to sell some stylish, insanely comfortable sandals.


“Watch and Learn”


CCO: Jay Kamath
CSO: Matt Johnson
Strategy: Hunter Kelly
Art Direction: Paige de Paepe & Kimberly Ong