In this age of misinformation, fake news and false authority, the New York Public Library takes a stand for the facts and helps to fortify people's conviction in those facts.

While working at SS+K, we pitched this to the Library, but funds for production have yet to materialize.

Art Director: Lina Rode.

Manifesto:

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Outdoor Projections

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Restore Certainty in the world

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 On an NYC statue of Hans Christian Andersen

On an NYC statue of Hans Christian Andersen

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With Snapchat

By embedding the NYPL logo with a Snapcode, we'll allow passersby to seamlessly learn more online.

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Restore Certainty online

We'll provide an arsenal of resources for people to arm their minds online.

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Clickbait Fiction:

The Library will inject clickbait traps into social feeds, only to drive users to something substantive.

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This Week In Context:

On the NYPL site, we'll help explain current events by presenting relevant library material.

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Merch

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